The Lamscape

I wanted to share a BRAINSTORM with you. You know OATMEAL?, that gloppy, sticky stuff? I was thinking, how was it invented? How could it be made to seem COOLER?, what would make people RUSH OUT TO BUY? And then it hit me, A REALLY COOL COMMERCIAL.

Scene 1: A thin, haggard looking Quaker is plowing a field with his horse. He is SWEATING, LANGUISHING, LOOKING UP AT THE BLAZING HOT SUN.

Scene 2: The Quaker and his horse are eating lunch near a SHADY GLEN. The farmer’s food is PALTRY and UNAPPETIZING, at the SAME TIME, the horse is gobbling up his feed.

Scene 3: The farmer is walking behind the horse again. He is BARELY able to stand. The horse is walking TALL and STRONG. The farmer’s eyes make their way to the sack of oats he has brought for the horse.

Scene 4: The farmer is on his knees, being DRAGGED PATHETICALLY behind the plow. With his last ounce of strength, he brings a handful of oats to his parched and chapped lips. (To this point in the commercial, everything is in black & white)

Scene 5: The farmer’s clothes RIP to shreds as he grow LARGER and STRONGER! The world FILLS with COLOR. He unhitches the plow from the HORSE and begins RUNNING, pushing it with SUPERHUMAN strength.

Scene 6: The farmer stands on top of a hill with one foot resting atop his plow. A brilliant red sun is setting behind him. All around him rich, freshly plowed earth is seen. He raises his MIGHTY arms above his head, letting oats rain down and proclaims: “THANK HEAVEN FOR OATS!”
The screen fades to black and then the Quaker Oats logo comes on.

Is that MOVING or what. If anyone is involved with ADVERTISING, MARKETING or PUBLIC RELATIONS (or knows someone who is), please FEEL FREE to SHARE MY GENIUS! This is the HOT, HOT, HOT and it is concepts like this that will move me WAY beyond ashtrays.

With BIG BIG money rolling my way, I am . . .

ANDY LAM!

Technorati Tags: advertising, Quaker Oats, marketing, farmer, tired, horse, oats, color, sun